BLOG

Articles in: Lead Generation

All Lead Generation Marketing Industry Company
EN
Lead Generation • Marketing

If You Run Pay Per Call, Someone on Your Team Is Measuring the Wrong Thing

Co-authored with Chris Groves. This month we're covering three things that are top of mind across the performance marketing industry: the Pay Per Call mindset shift that separates operators who scale from those who just generate volume, the creative system behind ads that ac...

MP
Manuel Perez-Trujillo
Apr 30, 2026 • 12882 views
EN
Lead Generation • Industry

The Future of Lead Generation: AI, Automation, and Data

Lead generation is entering a new era.

MN
Manuel Nolivos
Oct 10, 2025 • 12004 views
EN
Lead Generation

What Is a Lead and Why Your Business Depends on It

In the digital world, many businesses still measure success based on traffic: website visits, impressions, or social media followers. However, these metrics alone don’t pay the bills.

MN
Manuel Nolivos
Apr 15, 2024 • 772 views