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Insights, strategies, and industry updates from the Leads Icon leadership team.

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Lead Generation • Marketing

If You Run Pay Per Call, Someone on Your Team Is Measuring the Wrong Thing

Co-authored with Chris Groves. This month we're covering three things that are top of mind across the performance marketing industry: the Pay Per Call mindset shift that separates operators who scale from those who just generate volume, the creative system behind ads that ac...

MP
Manuel Perez-Trujillo
Apr 30, 2026 • 12884 views
EN
Marketing • Industry

Beyond the Comfort Zone: Events, AI Tools & the New Logic of Scaling

Some editions are about reflection. This one is about momentum. This month we're sharing what we took away from Affiliate Takeover, the AI tools that are changing how we produce creative at scale, and an honest look at why optimization alone isn't enough to keep growing...

LIT
Leads Icon Team
Mar 31, 2026 • 15394 views
EN
Marketing • Company

Intent Over Volume: Campaigns, AI, and How We're Scaling in 2026

Some months are about strategy. This one is about execution. At Leads Icon, we're running a Blitz — a focused internal sprint where every team aligns around a single growth objective. In this edition, we're sharing what that looks like from the inside, how AI personaliz...

LIT
Leads Icon Team
Feb 27, 2026 • 10711 views
EN
Marketing

Email Marketing: The Most Profitable Channel Everyone Underestimates

In a landscape dominated by social media and paid advertising, email marketing remains one of the most effective and profitable channels.

MN
Manuel Nolivos
Feb 08, 2026 • 14078 views
EN
Marketing • Industry

Scaling Performance Beyond Traffic: Events, Insights & What's Next

From industry events in Las Vegas to conversations around partnerships and scalability, we're continuing to strengthen how we approach performance marketing. We'll also share key Meta Ads updates and highlight how this pushes creative thinking to deliver measurable resu...

CG
Chris Groves
Jan 30, 2026 • 8424 views
EN
Marketing

What Is Performance Marketing and How Does It Work in 2026?

Digital marketing has evolved. It’s no longer just about being online—it’s about delivering measurable results.

MN
Manuel Nolivos
Jan 10, 2026 • 10818 views
EN
Company

2025: The Year We Rebuilt How Growth Works at Leads Icon

If we were to create a 2025 wrap for Leads Icon, it wouldn't start with results. It would start with decisions. The industry kept changing fast — new AI tools every week, accounts getting banned, offers becoming harder to sustain, verticals demanding more precision, not more...

MP
Manuel Perez-Trujillo
Dec 31, 2025 • 11842 views